Is it done yet?

Just when you think your web site is finally finished, finally perfect, finally just the way you want it... you read an article like this from Shane Atchison at ClickZ. Reminding you that a web site is never really done and there's no such thing as perfect.

Even if you think your site is darn near perfect, you may want to make some changes anyway. Why? Shane gives you 4 really good (nearly perfect?) reasons to continue to work on your site.

1. The best time to change the game is when you're winning.
2. You may be missing something obvious.
3. Improvement is continuous.
4. The top may be higher than you think.

I know I'm always tweeking, adding, changing my site. I'll never be satisfied. But it's important to make strategic changes. Changing things simply for the sake of change, is rarely a good business decision.

If you want help or advice on what changes to your site could be beneficial to your business, feel free to contact me.