Monday, February 12, 2007

The $avvy Giver

If you'd like to spend your money and do something good at the same time, The $avvy Giver is definately a blog you have to visit time and time again. Joe Waters gives information on a string of great charities that offer ways to spend money on things you'd probably buy anyway - like an iPod, cell phone, coffee, chocolate or Home Depot gift cards - while supporting a worthy cause.

And while you're at it, stop by Joe's campanion site - Selfish Giving - for information on cause-related marketing (CRM). Did you know that a recent IEG study finds that cause marketing spending totaled $1.34 billion in 2006 -- an increase of 7.5% -- and is expected to reach $1.44 billion this year? It's true. This is one of the hottest ways to partner for-profits with nonprofits in a win-win relationship. And be sure to check out the blogroll for more info on CRM.

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