15 Moooooooos

Although there are stacks of books I'd love to read, I don't have time to indulge myself the way I would like. This is a great summary of a follow up to Seth Godin's Purple Cow. The book is still on my list, but for now, I'll settle for this.

Memoirs of a Bystander: 15 things I learned from "The Big Moo"